A groundbreaking event titled LIFT + GLO recently transformed a Brooklyn studio into a hub for oxygen-powered wellness. By bringing together the patented technology of CO2Lift® and the movement expertise of Pilote Pilates, the event showcased a new frontier in women’s health. The central theme was that true vitality is achieved when skin science and physical exercise work in perfect harmony.
CO2Lift®, developed by Lumisque Inc., is a leader in topical carboxy therapy, a treatment designed to stimulate oxygenation via the Bohr effect. This process encourages the body to release high levels of oxygen to treated areas, facilitating deeper hydration and improved elasticity. In a wellness landscape often dominated by superficial fixes, CO2Lift® offers a science-backed method for genuine cellular renewal.
During the Brooklyn session, guests wore the CO2Lift® mask while engaging in a specialized workout led by private trainers at Pilote Pilates. This elevated fitness environment allowed the natural circulatory boost of exercise to amplify the skin-oxygenating effects of the mask. Celebrity makeup artist Kamilla Rovshanbekova and other influencers observed how movement acted as a catalyst for the skincare’s efficacy.
The event also functioned as a platform for HERgevity, a movement focused on proactive care and female longevity. HERgevity aims to shift the focus of women’s health toward a holistic investment in the body’s future, rather than reactive treatments. This includes a comprehensive look at how nutrition, hormones, and skincare contribute to overall well-being.
Moving forward, the LIFT + GLO initiative is set to expand across the country, bringing this integrated model to more communities. Nina Lato, SVP of Marketing and Retail for CO2Lift®, stated that the collaboration represents a continuous investment in the body. By bridging the gap between movement and science, these organizations are establishing a new benchmark for the wellness industry.
Marketing CO2Lift® CO2Lift® by Lumisque Inc
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